Key Partnerships

Suppliers for cosmetic ingredients: Subtl Beauty relies on partnerships with trusted suppliers for high-quality cosmetic ingredients. These suppliers ensure that our products are made with the finest materials, allowing us to deliver effective and safe cosmetics to our customers.

Manufacturing partners for product assembly: Our manufacturing partners play a crucial role in bringing our vision to life. They are responsible for assembling our products with precision and care, ensuring that each item meets our standards of excellence before reaching our customers.

E-commerce platforms for broader distribution: Collaborating with e-commerce platforms allows us to expand our reach and make our products accessible to a wider audience. These partnerships enable us to leverage the platforms' infrastructure and resources to increase sales and brand visibility.

Influencers and beauty bloggers for marketing collaborations: Partnering with influencers and beauty bloggers is an essential part of our marketing strategy. These collaborations help us reach new audiences, establish authenticity, and drive consumer engagement. By working with influencers, we can showcase our products to a larger audience and build credibility within the beauty community.

• Suppliers for cosmetic ingredients
• Manufacturing partners for product assembly
• E-commerce platforms for broader distribution
• Influencers and beauty bloggers for marketing collaborations

Key Activities

Product design and innovation: Subtl Beauty focuses on creating innovative and high-quality makeup products that cater to the needs of busy, on-the-go individuals. The company constantly researches and develops new formulas and packaging designs to stay ahead of trends and meet customer demands.

Building and maintaining the e-commerce website: A crucial aspect of Subtl Beauty's business model is its e-commerce platform. The company invests in ensuring that the website is user-friendly, visually appealing, and optimized for mobile devices. Regular updates and maintenance are necessary to provide a seamless shopping experience for customers.

Marketing and advertising activities: Subtl Beauty utilizes various marketing channels to promote its products and reach its target audience. This includes social media marketing, influencer partnerships, email campaigns, and online advertising. By continuously engaging with customers and creating buzz around new launches, the company is able to drive sales and increase brand awareness.

Customer service and support: Providing exceptional customer service is a top priority for Subtl Beauty. The company has a dedicated team that handles inquiries, resolves issues, and ensures that customers have a positive shopping experience. Offering a hassle-free return policy and incorporating customer feedback into product development are key strategies to build long-lasting relationships with customers.

• Product design and innovation
• Building and maintaining the e-commerce website
• Marketing and advertising activities
• Customer service and support

Key Resources

Proprietary compact and customizable makeup product designs: Subtl Beauty's main resource is its innovative and unique compact makeup products. Our customizable stacks allow customers to choose their desired combination of products, such as foundation, concealer, blush, bronzer, and highlighter, all in one convenient stack. These compact designs not only set us apart from traditional makeup brands but also provide a convenient and space-saving solution for on-the-go beauty.

Brand and intellectual property: Our brand identity and intellectual property rights are essential resources that help differentiate Subtl Beauty from competitors. Our distinctive logo, packaging, and product designs are protected by trademark laws, ensuring that our brand remains recognizable and unique in the market.

E-commerce platform: Subtl Beauty's e-commerce platform is a key resource that enables us to reach a wider audience and sell our products online. Our user-friendly website allows customers to browse and purchase our products with ease, making it convenient for them to shop from anywhere at any time.

Expertise in cosmetics and marketing: Subtl Beauty's team consists of industry experts in cosmetics and marketing who possess the knowledge and skills needed to develop high-quality products and effectively promote them to our target audience. Our team's expertise in product development, branding, and digital marketing is a valuable resource that drives our business growth and success.

Value Propositions

- Offers compact, customizable makeup products for convenience and portability: Subtl Beauty understands the modern consumer's need for convenience and efficiency. Our compact makeup products are designed to easily fit into a purse or pocket, making them ideal for touch-ups on the go. With our customizable stackable palettes, customers can create their personalized makeup kit that suits their daily needs.

- High-quality, versatile cosmetics suitable for various skin tones: At Subtl Beauty, we prioritize quality and inclusivity. Our cosmetics are made with premium ingredients to ensure a flawless finish and long-lasting wear. We offer a wide range of shades that cater to different skin tones, ensuring that every customer can find their perfect match.

- Reduces the need for carrying multiple makeup products: Tired of lugging around a bulky makeup bag filled with products you rarely use? Subtl Beauty has the solution. Our compact products are multi-functional, eliminating the need to carry multiple items for different makeup looks. With our stackable palettes, customers can streamline their beauty routine and achieve versatile looks with fewer products.

- Provides beauty solutions for on-the-go consumers: Whether you're a busy professional, a frequent traveler, or a fitness enthusiast, Subtl Beauty has you covered. Our compact makeup products are designed for the modern, on-the-go consumer who values convenience without compromising on quality. With Subtl Beauty, you can look and feel your best wherever you are.

Customer Relationships

The key to Subtl Beauty's success lies in creating strong and lasting relationships with our customers. We understand that in the beauty industry, trust and loyalty are crucial in driving repeat business and attracting new customers. To achieve this, we have implemented several strategies to ensure that our customers feel valued and supported throughout their journey with us.

Personalized online shopping experience: We understand that each customer has unique preferences and needs when it comes to makeup. That's why we have designed our website to provide a personalized shopping experience. Customers can easily navigate through our products and find the perfect match for their skin tone and type. We also offer virtual makeup consultations to help customers choose the right products for their specific needs.

Responsive customer service: We know that excellent customer service is essential in gaining and maintaining customer trust. Our team is always ready to answer any questions or concerns that our customers may have through email or social media. We strive to provide timely and helpful responses to ensure that our customers have a positive experience with us.

Engaging with customers: We believe in building a community around our brand by engaging with our customers regularly. We provide tutorials and beauty tips on our website and social media platforms to help customers get the most out of their products. By providing valuable content, we aim to establish ourselves as a trusted source of beauty advice and inspiration for our customers.

Loyalty programs: To reward our repeat customers and encourage loyalty, we offer loyalty programs that provide exclusive discounts, early access to new products, and other perks. By showing our appreciation for their continued support, we aim to strengthen the bond with our customers and keep them coming back for more.

Channels

Subtl Beauty utilizes a variety of channels to reach and engage with our target audience. These channels include:

• Official Website: Our official website, www.subtlbeauty.com, serves as the primary platform for direct sales. Customers can easily browse our products, make purchases, and learn more about our brand's mission and values.
• Social Media Platforms: We leverage popular social media platforms such as Instagram, Facebook, and Pinterest to showcase our products, engage with our followers, and drive traffic to our website. Our social media presence helps us build brand awareness and connect with our community.
• Online Beauty Forums and Blogs: We collaborate with beauty influencers and bloggers to feature our products in reviews, tutorials, and sponsored content. By participating in online beauty forums and blogs, we are able to reach a wider audience and gain credibility through positive reviews and testimonials.
• Pop-Up Events and Collaborations: We host pop-up events and collaborations with other brands to increase our brand visibility and attract new customers. These in-person events allow us to engage with our customers face-to-face, showcase our products, and create a memorable brand experience.

Customer Segments

Cost Structure

Ensuring a solid cost structure is imperative for sustaining the operations of Subtl Beauty. The following components make up the cost structure of the business:

• High-quality ingredients for cosmetics
• Packaging materials
• Labor costs for production

• Shipping fees for sending products to customers
• Packaging costs
• Customs duties and taxes for international shipments

• Digital marketing campaigns
• Social media advertising
• Influencer partnerships

• Web hosting fees
• Website design and development costs
• Security measures for online transactions

• Wages for customer service representatives
• Salaries for employees in manufacturing and production
• Bonuses and incentives for employees

By carefully managing these costs and finding ways to optimize expenses, Subtl Beauty can maintain profitability and continue to provide high-quality products and services to its customers.

Revenue Streams

The revenue streams for Subtl Beauty include:

• Sales of customizable makeup products through the website: The main source of revenue for Subtl Beauty is the sales of customizable makeup products through their website. Customers can choose their own shades for each product, creating a personalized makeup routine that suits their individual needs.
• Special edition products and collaborations: Subtl Beauty also generates revenue through the release of special edition products and collaborations with other brands or influencers. These limited edition items attract customers looking for something unique and exclusive.
• Shipping fees: Another revenue stream for Subtl Beauty is the charging of shipping fees for orders placed on their website. Customers may choose expedited shipping options for faster delivery, providing an additional source of income for the company.
• Affiliate marketing and partnerships with influencers: Subtl Beauty partners with influencers and affiliates to promote their products and drive sales. Through affiliate marketing programs, the company earns commission on sales generated from referral links or discount codes provided by partner influencers.